The most prestigious daily newspaper in Serbia “Politika” in its special edition (insert) on branding has published my article. The whole insert is about BrandFair conference that is currently taking place at Belgrade Fair. The title of the article is “Poverenje u najbolje” or “Confidence in the best”. They have even signed it “Miodrag Kostic Poslovnaznanja.com”. Also there is one more of my articles on laws of branding on the second page. You can click on the picture below to see the higher resolution. (Note: its written in Cyrillic alphabet)

Today I have interviewed a true marketing legend. Scott Bedbury, marketing genius who has personally shaped branding history with legendary concept JUST DO IT for Nike. As with other really great people, I have enjoyed it so much. Like my interviews with Isac Adizes and Jonnas Ridderstrale, this was exceptional experience. Words that I can use to describe him are simplicity, clarity, deep insight, powerful effect on people.

Tomorrow at BrandConference I am going to attend his one day seminar. I can not wait to see him in action.

www.salesknowledge.biz